A change in company name equals to a change in identity. Like any major or minor change in the company that directly or indirectly affects all its employees, this must be communicated efficiently and immediately. A change in company name would definitely qualify under major news, so the announcement must be widespread in order to ensure the awareness of all employees. Communication vehicles such as meetings, printed materials, events, and correspondence may be used for this purpose.

There are a few things that need to be considered in composing this particular business announcement. First, always provide a brief summary of the cause of change of name. Second, provide the effective date of the said change. Third, provide means of support should there be any questions. Finally, reassure employees that a change as major as this will not affect their employment negatively. The last thing we want is for our employees to start panicking over a change in company name.

Below is a sample memorandum, which serves as the primary announcement for the change in company name.

Sample Memorandum

To: All Employees
Fr: The Executive Director
Re: Company X Branding

Many of you have been involved in our most recent campaign to create a new, fresh, and modern logo for our organization that reflects the direction that we are taking in the next 10 years. We are looking forward to taking this giant leap with you as we venture forward into the future of Company X!

As part of the new direction that the company is taking, we are also bidding farewell to our previous company name, Company X. We have launched several successful and ground breaking projects as Company X, but alongside our effort to move forward is to move away from our traditional brand, and giving way to the modern and innovative products of Company Y!

Effective 01 July 2010, we shall transition to the name “Company Y”. You will be briefed by Human Resources and your immediate superiors as to the department-level changes that need to be immediately implemented.

Also, all employees are invited to join the launch of Company Y on at . Let us join hands and be together as we move forward to our company’s success!