Follow-Up Letter To Thank A Customer
September 13th, 2010 | Published in Follow up Letter
As a matter of courtesy, if a customer has made a big order with your company, you should express your appreciation by sending them a thank you follow-up letter, in order to make them feel appreciated and more amenable to dealing with your company in the future. Letters are a more concrete expression of appreciation as opposed to a follow-up call, and are less intrusive as the client can read the letter during their free time.
The tone of the letter should be professional and cordial, but should also be concise and to the point, you don’t want to take up too much of the customer’s time. The main elements of this follow-up letter are a reminder of the order that the customer placed and your expression of gratitude for it. The letter can end with the writer expressing the hope that they would be able to continue serving the client in the future.
It should always be addressed to a specific individual even if the order was made by a company. If this is the case, then the letter could be addressed to the purchasing manager, for example, or one of the company’s senior managers. You may also mention a contact person and number, in case the client has any further concerns regarding their order.
Below is a sample of a basic follow-up letter thanking a customer that you can adapt for your specific need.
Sample Letter
July 23, 2010
Olivia Harrelson
President, Christos Foods
San Francisco, California
Maureen Summersberg
Purchasing Manager
The Mykonos Restaurant
San Francisco, California
Dear Ms. Summersberg,
Greetings!
As you know, our company, Cristos Foods, has been in existence for 25 years, offering customers the finest foods from Greece and the Mediterranean. We are suppliers of ingredients to some of the most acclaimed gourmet restaurants in the San Francisco Bay area.
On behalf of the company, we would like to express our appreciation for the six cases of olives and the ten crates of pita bread you purchased from us last July 21, 2010. By now, you should already have received your order. We hope it meets your needs and, if you have any further concerns, please feel free to contact us at 060-182-5254. We are also enclosing our latest catalog of products that may be of interest to you.
Thank you again and we hope to continue being of service to you in the future.
Respectfully yours,
Olivia Harrelson
President, Christos Foods